Chris Gibson-Smith - Chairman, London Stock Exchange

Tobias Larsson - Saxo Bank Martin Mortensen - Danish-UK Chamber of Commerce Tom Schrøder - Grundberg Mocatta Rakison LLP Jacob T. Erichsen - Saxo Bank

On the 25^th of October 2007 the Swedish Chamber of Commerce hosted an extremely interesting and enjoyable Joint Nordic Lunch for members of all the four Nordic Chambers at the Radisson SAS Portman Hotel. With a speech by Mr. Chris Gibson-Smith, Chairman of the London Stock Exchange, this afternoon perfectly followed up our recent Joint Nordic Event at the London Stock Exchange. Saxo Bank once again showed their commitment to the Nordic business community by sponsoring this event.




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We are fast approaching the end of the year which means it is time to renew your membership of the Danish-UK Chamber of Commerce and to book for the Annual DUCC Christmas Lunch on the 14^th of December 2007 at 12.30. The Lunch will take place at the Radisson SAS Portman Hotel and Madsen Food will deliver their famous Danish Christmas Buffet, a menu which will include: Starter, cold and hot buffet, cheese and ris à la mande. The beer is from Carlsberg, the akvavit is from “Aalborg” and the “mandelgave” is from Anthon Berg. There will be Christmas songs, raffle and entertainment throughout.

The membership renewal package for 2008 is in the post, so contact us if you have not received it by the end of November 2007. The package includes your renewal letter, the invoice covering membership for 2008, the DUCC Trade Directory and the DUCC Calendar of events for the next year.

Based on our experience from previous years, we have now identified a range and balance of different events and activities that should generate great interest throughout 2008. The core of our program consists of the four very popular traditional Chamber events: The Summer Cocktail Party, the Easter Evening Buffet, the Annual Dinner and the Christmas Lunch. In addition, we shall have events that promote Danish exports in 2008, one on Danish Fashion, and another on Danish Design and one on how to get products on the shelves of a UK retail business. We shall also host two events concerning the London Financial Markets, one of which will take place at the London Stock Exchange. Furthermore, we have maintained for 2008 our Career Development seminar.

These have been chosen in order to satisfy the twin aims, both of meeting the preferences of our members and attracting new members by providing an opportunity to share and maintain contact with the Anglo Danish business community in elegant surroundings.

Also please note that we have a new date for the postponed event at Saxo Bank with Guest Speaker: Mr. Samuel Rachlin. This interesting event will now take place on the 27 November 2007.

We are also delighted that the following companies have joined the Danish-UK Chamber of Commerce. Please see page 7 for more information on these prominent companies.st regards,

Samuel Rachlin - Head of Corporate Communications, Saxo Bank

On the 27^th of November the Danish-UK Chamber of Commerce is having an event at Saxo Bank where Samuel Rachlin, Head of Corporate Communications, will talk about global communication. Prior to this event we asked Mr. Rachlin on his thoughts on globalisation in regards to communication and in general as well as the choices he has made in his professional life.

In your experience as a journalist what event has made the most significant impression on you?

I can’t limit myself to a single event. But if three events are allowed, here they are: The fall of the Berlin Wall, the collapse of the Soviet Union, and the advent of modern terrorism propelled by religious fanaticism and unleashed by 9/11.

And which person has made the biggest impression on you?

In the first place, the teacher who taught me, at the age of 7, how to read Russian. And then, another teacher who taught me, at the age of 10, how to read Danish. Both of them were women who opened the entire world to me.

What challenges do you find working for a bank that you don’t find in the media?

The challenge has been to move from an abstract, detached focus on your customer and adapt to a world and a culture in which the customer is everything. Another and very gratifying challenge has been to transform the story telling skills and competencies, accumulated through many years of reporting, to a corporate setting and discover that these skills are transferable, and can serve to process and convey information and knowledge, smoothly and accurately, both internally in a corporation and externally to clients and partners.

Should companies differentiate between local and global matters?

In our globalised world, the distinction between local and global just seems to be so 20^th century. In the borderless world of instant communication, unimpeded capital flows and free movement of people enabled by globalisation, knowledge and information seem to be open and accessible to anyone regardless of location. We share both our problems and our opportunities with almost everyone else whether it’s climate change and diseases or access to information and creation of wealth. In our part of the world, globalisation is a prerequisite for success and well being. Local thinking is obviously a losing proposition.

How much do you think globalisation has affected the way the business world communicates in today and which impact will globalisation have on communication in the future?

Those businesses that remain unaffected by the communication revolution that globalisation has helped to strengthen and spread are either out of business or will be out of business very soon. Scholars have a saying: publish or perish. In today’s business world, one could say: adapt to globalisation or perish. I am not trying to say that it’s all about outsourcing and outplacement. In my view, it’s a question about the mindset that corporate leaders are equipped with when they face the challenges of globalisation. The winners are those who are open and receptive to change and have demonstrated their willingness and ability to use all the tools, including communication tools, that globalisation has put at their disposal.

What do you see as the biggest challenges in a globalised world?

There is a multitude of economic challenges and adjustments that will keep transforming themselves in unpredictable ways as the combination of technological innovation and open borders will accelerate and lead to more competition and confrontations. But we can meet those challenges by investing in education and research and by striving to remain on the cutting edge of innovation. In my view, the biggest challenge of all is the internal globalisation, the globalisation of our minds that will enable us to meet the reality of the 21^st century as citizens of the world and not as narrow-minded bigots and isolationists. At the same, I want to emphasize the importance of preserving our own cultural identity and national values while facing the outside world with openness and tolerance.

Thank you very much for your time, we are looking forward to learn more about communication in a globalised world the 27^th of November.