There is more to our name change than reducing the number of letters from 27 to 5. Our intention is simply to make our overall knowledge, experience and professional attitude more accessible to customers and business partners. Flokk is Norwegian for herd, or flock. The name is inspired by our collection of strong brands, but also how we work and interact socially in general. Flokk is synonymous with a group, defined by shared ideas, features or values. With our new name and visual identity we emphasise what it was always about in the first place - people. You meet a company that teams up and works with you. At Flokk we design for well-being and performance, supporting the functional needs, identity and culture of our customers. All our brands will continue to develop their products independently. In addition, as Flokk, we have an exceptional capability to offer architects, interior designers, distributors and retailers a whole new level of service, on a large scale.
Flokk is the Norwegian word for flock, which in its most basic terms means a group or a gathering. But it can be much more than that. A Flokk is synonymous with a group, defined by a common idea or goal. It’s about being part of something greater than yourself, while fulfilling your own personality and identity. We like to think that our Flokk is greater than the sum of its parts.
Five remarkable brands have come together to create Flokk, each with their own distinct character and style, but united by a common goal, and a shared passion for ‘deep design thinking.’
Each brand has their own compelling story, from HÅG’s inspirational 75 year journey, from backyard workshop to one of Norway’s most celebrated furniture companies, to Offecct’s 27 year history of truly sustainable development, resulting in the 2015 launch of the Offecct LifeCircle® concept.
Speaking on the subject, Flokk Senior Vice President Christian Lodgaard says “The phrase ‘deep design thinking’ epitomizes how we work, caring sincerely about people and the world we live in. Our goal is to create designs that have positive effects on health, are sustainable and beautiful. We never give up. And we emphasize thoroughness and involving, iterative processes on our road to perfection.”
Flokk is a valued member of the Chamber. Visit their profile page for more information.