Manchester United is the biggest football club in the world. It has an estimated 333 million fans across the globe. Its home at Old Trafford celebrated its centenary in 2010 and reflects the rich history that surrounds the Club. The first English Club to compete in the European Club, its visionary manager Sir Matt Busby later led the team to the first English triumph in that competition in 1968. In modern times, Sir Alex Ferguson – also knighted by HM The Queen for his outstanding contribution to football – has led the Club to more European, domestic and world success. Off the pitch, Manchester United is the most valuable football club in the world. Cross platform channels enable fans in Asia, Africa, Europe and America to feel as close to the club as those in the UK and it’s this truly global reach which makes Manchester United such a lucrative sponsorship platform.