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The Key to Change
By Henriette Kistrup, Supply Chain Director, Carlsberg UK
The brain has increasingly showed up on the radar of business leaders. No wonder! We are facing a neuro revolution that will change the way we work and lead – and show us new ways of excelling in business.
A core question for any business leader is: “How do you acquire the readiness to change that is so sought after in today’s business environment — but also so hard to achieve without the nearly insurmountable effort and cost of ‘change programmes’ and course activity?”
The brand new book Play Your Brain shows you how. The recognition of the different "keys" you can play in order to maximise your potential is fun and very approachable for any layer in an organisation. The great thing about this book is that it subtly teaches you how to change: If playing certain keys does not deliver - change! If you feel stuck on a key - change! If your 'melody' gets out of tune - change! Thus change and a flexible mindset becomes a natural part of the reader's approach to life and business.
The book uses the newest science and research about the brain to learn how to recognise, remember and use your successes, enabling you to activate your drive, develop new neural connections, use your brain systems flexibly, and change perspective when needed. It is the kind of book you will want to return to – getting new insights and solutions every time. A powerful and inspiring read.


